Flam Raises $40M To Scale AI Content Platform

AI interactive content company Flam has raised $40 million in a Series B funding round led by QED Investors as it looks to expand its platform and grow its enterprise business globally.

The round also included Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan and Shah Rukh Khan, while existing investors RTP Global and Dovetail also participated. Flam said the new capital will be used to further develop its AI models, expand its product offering and increase its enterprise sales operations.

The company said it has signed more than 100 enterprise customers over the past six quarters, including Google, Emirates and KFC. Its platform is used for applications including marketing, product visualisation, learning and development, entertainment, customer engagement, customer support and sales.

Flam’s technology focuses on interactive digital content, including interactive video, 3D experiences and AI-powered digital characters. Its products are designed to allow users to interact with digital content rather than simply consume it. The company is also developing AI-powered “Visual Agents”, which are designed to interact with users through voice and video and perform tasks based on conversations.

“Flam is built on a simple observation. Content has moved in waves, from text to images to video, and every wave flowed one way, creator to viewer. We think interactive is the next default for the internet. The demand was always there. The technology wasn’t. We have made interactivity effortless to build and deploy at enterprise scale,” Shourya Agarwal, Founder of Flam, said.

The company said it currently holds more than 15 patents and operates across several interactive content formats, including video, 3D content and AI-generated visual experiences. The funding comes as generative AI continues to change how companies create and deliver digital content, with businesses increasingly experimenting with interactive media, personalised experiences and AI-generated assets.

“Almost every frontier AI content company we see is optimizing what already exists. Flam pointed at something else: how much of the content ecosystem is still untouched. That gap is bigger than most people think, and Flam is the first team we’ve seen with the infrastructure to go after it,” Nigel Morris, Co-Founder and Managing Partner at QED Investors, said.

Flam is also expanding its presence in African markets. In Nigeria, the company is working with SmartSense Technologies as its exclusive partner, targeting brands, agencies and publishers interested in interactive content.

“Nigeria has one of the sharpest, most mobile-first audiences in the world. Interactive content holds attention because people aren’t just watching, they’re part of it. Our network brings that experience directly to African brands, agencies, and publishers, at the same standard Flam delivers to global names,” Dr. Seyi, CEO of SmartSense Technologies, said.

The Nigerian partnership comes as businesses and media companies across Africa continue to increase their use of mobile and digital platforms to reach consumers. Flam plans to direct the new funding towards further development of its AI models and products while expanding its enterprise operations into additional global markets.