Empower, Educate, Connect: GSMA, TikTok’s Vision

The GSMA, a global advocate for mobile operators, has partnered with TikTok, the leading short-form video platform, to enhance digital literacy. This collaboration introduces a TikTok module into the GSMA’s Mobile Internet Skills Training Toolkit (MISTT), a comprehensive set of free resources designed to impart essential digital skills.

This initiative builds on previous digital literacy efforts, such as the TikTok and ThinkWifi partnership in South Africa, demonstrating a continued commitment to advancing digital access and knowledge. By integrating the TikTok module into the MISTT, the partnership aims to equip individuals with the tools needed to navigate the digital landscape effectively, fostering a more inclusive digital environment.

Despite significant strides, Africa continues to face substantial challenges in digital literacy. As of 2020, internet penetration in Africa was estimated at 47.1 per cent, with mobile service subscriptions in Sub-Saharan Africa reaching 45 per cent by the end of 2019. However, these figures lag behind other continents, highlighting the need for increased digital accessibility and literacy efforts (Do4africa).

In 2022, African countries scored between 1.8 and 5 on the Digital Skills Gap Index, below the global average of six. This gap underscores the urgent need for investment in digital literacy to prepare the youth for the global job market. About 87 per cent of African business leaders identified digital literacy skills development as a critical area for further investment (Business News Africa). Additionally, only 50 per cent of African countries include computer skills in their school curricula, compared to 85 per cent globally (American Library Association).

The GSMA unites over 750 mobile operators and nearly 400 companies in the broader mobile ecosystem, including device manufacturers, software firms, equipment providers, internet companies, and organisations in adjacent industries.

“At TikTok, we are dedicated to empowering users through digital literacy. Our partnership with the GSMA to integrate TikTok tutorials into the Mobile Internet Skills Training Toolkit reflects our commitment to providing the skills needed for education, business, and personal growth. Together, we are fostering a culture of innovation and continuous learning, driving digital inclusion, and enhancing global connectivity,” says David Saidden, Director of Distribution Business Development, at TikTok.

TikTok is not just a platform for entertainment but a hub for education, business innovation, and skill acquisition. Through this collaboration, users will have access to TikTok’s educational content, helping them to develop critical digital skills, explore new business opportunities, and find practical solutions for everyday challenges.

This collaboration is pivotal in narrowing the digital divide and represents a significant step towards enhancing digital access, knowledge, and empowerment globally. It reinforces the commitment of both organisations to drive digital inclusion and advance global connectivity through innovative edutainment initiatives.