Crown Paints’ ‘Colour App’ to help users choose colour schemes

Crown Paints has introduced a mobile application in the market that will make it easier for customers to make a more accurate selection of their preferred home interior colour scheme.

The app dubbed Crown Colour App, will be available on both the Google Play Store and the Apple Store.

Crown Paints’ CEO Rakesh Rao said that by launching the mobile application, Crown Paints has embraced the technological possibilities of the 21st century for the paints and adhesives market.

“Paint colours have become very vibrant, exciting and unique and the consumer is increasingly involved in the choice of colour they pay for. The Crown Colour App gives consumers the flexibility to choose a colour of their choice and the comfort in knowing that they can get that exact shade,” he added.

“This mobile app makes our entire range of colours easily accessible to customers wherever they may be located. All the shade cards we have at our showrooms can now be viewed by customers virtually. We believe that the Crown Colour App will greatly enhance customer ease, convenience and creativity,” said Rao.

Users will be able to navigate through more than 1,000 colours and search for any colour by name and code in the ambience colour chart. They can also browse pre-installed home interior images or take a picture from their phone camera to retrieve and identify colours.

“The app can detect the difference between wall space, furniture and fixtures and paints around contours in real time as long as the user does not move too much. The app takes into account the light in the frame and adjusts the colour of the wall accordingly, so you can see what it will look like in genuine ambient settings rather than just present a blanket slab of colour,” Mr. Rao added.

With these capabilities, Mr. Rao said that the colour app will also appeal to professionals in different fields that work with colours, ranging from fashion designers, stylists and graphic designers, since it will give the exact colour code.

“Housewives, painters, professionals among others can download and use this application, not only for painting purposes, but also for other engagements that may require accuracy in colour.”

Users can save their favourite colours for future review or share with their friends colour names and codes via SMS, Email, WhatsApp, Viber, Facebook or Twitter.

Upon settling on the choice of colour, existing and potential customers can visit the showrooms to place their orders. Crown Paints has established various showrooms that give the consumer an opportunity to interact with the products and have a look and feel of the actual products.