Comviva partners Sacom for better digital engagements in MENA Region

Mahindra Comviva, the global leader in mobility solutions, today announced that it has entered into a partnership with Sacom Mediaworks, a leading content aggregator in Middle East & Africa.

This tie-up with Sacom will provide Mooditt, Comviva’s digital marketplace for content, with a broader range of digital VoD content.

Speaking on the partnership, Atul Madan, Senior Vice President, Digital Lifestyle Solutions at Mahindra Comviva said:

“With the exponential growth of digital content, content discovery and distribution is becoming increasingly challenging in today’s world. In an increasingly fragmented environment, the challenge for distribution is getting access to right content in the minimal possible timeframe. On the other hand, content providers especially small time content providers are struggling to maximize reach and dial up monetisation”.

“We are very pleased with our partnership with Sacom as it puts us on a stronger footing in MENA. Comviva’s expertise in end to end content management combined with Sacom’s catalogue will lead to new opportunities in the region. We are looking forward to working with Sacom Mediaworks and create mutually beneficial synergies”, he further added.

Sacom Mediaworks’ global content portfolio includes over 10,000 hours of video content spanning various genres.

Sacom has a proven track record of producing & distributing content globally, it has successfully distributed over 30,000 hours of content to 40+ platforms in 5 continents and 15 languages.

The company has collaborated with number of production houses including local and international content providers, copyright bodies & artists and consistently works to add newer platforms and markets to optimise its content footprint.

Sacom also owns and manages online platforms that have an aggregated annual traffic of over 100 million-page views globally.

Dinesh Gupta, Director at Sacom Mediaworks said:

“We’re excited to join forces with Mahindra Comviva that brings the pedigree of Mahindra & Bharti Airtel Group, having successfully consolidated their position as market leaders in Telecom & Mobility solutions domains with presence in 4 continents and 95 countries.

We will be working together to grow the reach and monetization potential of our content together and offer our entertainment IPs & VOD content in Hollywood, Arabic & Bollywood genres for Middle East, Africa, Russia, CIS countries & Asia Pacific.

Mooddit addresses the problems of reach and discoverability of content and deserves a good content library to implement at scale. Every story deserves an audience and this partnership will go a long way in taking the stories to their audiences.”

Mooditt brings the entire ecosystem of content providers, application providers and distribution channels on a single platform. It also leverages multiple channels of content distribution.

Besides enabling a robust content sharing ecosystem, Mooditt adds value by bringing automated partner management and data analytics; enabling seamless content flows to various participants of the ecosystem.