Cint, the research technology pioneer today announced the seamless integration of social platform measurement into its attitudinal measurement product, Lucid Impact Measurement by Cint, addressing long-standing challenges in brand lift measurement across multiple media platforms.
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.
“In the dynamic world of advertising, understanding the true impact of your campaigns is paramount,” says Lindsay Fordham, VP of Product at Cint. “With our integration of social into Lucid Impact Measurement, we are unifying the fragmented, providing a combined view of brand lift across digital, TV, and now, social platforms. We’re empowering advertisers with cost-effective, data-driven insights to optimise their strategies inflight.”
Historically, understanding upper-funnel advertising impact across platforms has been a time-consuming and often frustrating task. Customers have been forced to juggle and make sense of disparate methods, leading to inconsistent and unreliable results. Cross-platform reporting, including social media, has been characterised by its fragmentation, complexity, and limited scalability.
This integration aims to address the challenges in measuring the effectiveness of advertising campaigns across various media platforms, including social media. Cint’s approach offers a unified, scalable, and efficient way to measure brand lift, providing advertisers with valuable insights to optimise their strategies. It simplifies the often complex and fragmented process of cross-platform brand lift measurement, making it more accessible and data-driven for advertisers.
Lucid Impact Measurement by Cint addresses these issues head-on with a multi-step approach, leveraging Cint’s global research technology platform and a robust opportunity-to-see survey methodology. This approach enables advertisers to measure the impact of their campaigns across social media platforms, as well as digital, including CTV, and linear TV. The result is a seamless, daily cross-screen reporting system that delivers scalable and timely brand lift insights.