Koko Networks, a Kenyan-based bio fuel technology firm, yesterday marked an important milestone as the number of Kenyan households they serve in Nairobi and Mombasa has gotten to 350,000.
The startup said in a presser that this is an important sales milestone that comes on the back of strong growth in 2021.
“This comes on the back of strong growth in 2021, during which we grew our clean fuel subscriber base in Kenya by 450%. With the Mombasa Network rapidly scaling, we’re also turning our attention to the launch of additional Networks across Kenya during 2022,” the firm said in the presser.
The clean fuel supplier has grown tremendously in the past two years and had also introduced a new branch to its business portfolio. Koko Club was introduced in 2021 to cover other fast-moving consumer goods through a new tech platform that will capitalize on its established distribution networks in low-income neighborhoods.
Koko Club sells the products directly to consumers through the dukas (small shops) that currently serve as the company’s agents for its bio-ethanol cooking fuel and stoves.
The Koko Club products, displayed in designated spaces within the agents’ small shops, are only sold to registered Koko Club members.
The shop owners (agents) are using Koko’s PoS system to sign up customers, capturing their biodata, and issuing them with an electronic card that they will use when buying products from any Koko Club shop.
The customer cards are linked to an e-wallet, similar to the one currently used to purchase Koko’s bio-fuel, and which can be topped up via mobile money and other technologies.
Koko Club is sourcing products directly from manufacturers and manage the inventory through a real-time management system that prevents stockouts, in addition to providing accurate market analytics.
The Koko fuel business has in just over two years grown beyond Kenya’s capital Nairobi following a recent launch in the coastal city of Mombasa, with plans to enter Nakuru and Kisumu in the first half of 2022.