Applications Open In Kenya For Visa Everywhere Initiative

Applications are now open in Kenya for the 2023 edition of the Visa Everywhere Initiative (VEI), a global open innovation competition that sees startups pitch their innovative solutions to solve tomorrow’s payment and commerce challenges.

This follows Visa’s recent commitment made during last year’s Jamhuri Day Tech Innovation Summit attended by President William Ruto, where the organization outlined a five-year plan to digitally enable small businesses in Kenya.

In addition to monetary prizes, VEI winners gain access and exposure to Visa’s vast network of partners in the banking, merchant, VC, and government sectors. The winners also benefit from receiving recognition from one of the world’s most trusted and valuable brands.

This year’s VEI in Kenya will see an in-person competition on July 6, the winner of which will progress to the Central and Eastern Europe, Middle East and Africa (CEMEA). The winner of the CEMEA regional final will proceed to the global finale, to be held on September 19 at TechCrunch Disrupt in San Francisco.

The VEI Kenya edition will see a total of $40,000 in prize money distributed among the different categories. This includes $20,000 for the overall winner, $10,000 for the audience favorite and a newly introduced $10,000 Impact prize, which goes to the organisation whose solution has a positive social impact on the communities it operates in. Examples of social impact include initiatives that boost financial inclusion, promote sustainability, or safeguard the environment.

The Visa Country Manager for Kenya, Eva Ngigi-Sarwari, says that the initiative is a platform that aims to empower fintechs and entrepreneurs to showcase the most ground-breaking, impactful solutions in the world of payments and commerce.

“Through their technology-driven, innovative solutions, fintechs have the potential to offer broad social benefits – particularly when it comes to providing financial services to those who have traditionally been underserved,” Eva said, “At Visa, we believe access to the digital economy drives equitable, inclusive growth, and VEI is an important means of supporting the innovators playing a leading role in this space. We intend to work closely with the Ministry of Information, Communication and the Digital Economy as well as the Central Bank of Kenya during this VEI edition to support the innovation ecosystem in Kenya.”

Since its launch in 2015 VEI has helped over 12,000 startups from across 100 countries, to collectively raise more than $16 Billion in funding. Last year, VEI awarded more than $530,000 in prize money over the course of the competition, which saw over 4,000 startups participate from five regions. Nigeria’s ThriveAgric took home the Global grand prize of $100,000 and an additional $20,000 Visa Direct prize.