Andrea Zappia Appointed Chairman Of Showmax

MultiChoice Group’s Showmax, has named Andrea Zappia, a top executive at Sky, as its new chairman.

This appointment follows a deal with Comcast and is part of MultiChoice’s efforts to compete with industry giants such as Netflix Inc. and Amazon Prime Video on the continent. Zappia’s appointment comes as the company seeks to expand its presence in the streaming industry of Africa.

Zappia, who was previously the CEO of Sky’s new markets and businesses, joined the board of MultiChoice in September and became chairman this month. MultiChoice CEO, Calvo Mawela, expressed his excitement at Zappia’s appointment, stating that his leadership and experience in the streaming industry would be instrumental in the company’s efforts to become the leading provider of streaming services in Africa.

The partnership between MultiChoice, Comcast’s NBCUniversal, and Sky was formed in March to capitalize on the fastest-growing population in the world and grow audiences on the African continent. MultiChoice currently owns 70 percent of Showmax, with Comcast holding the rest and the right to expand its stake. The venture also aims to expand its audience in areas such as football and local shows, tapping into the growing demand for mobile services among young and tech-savvy Africans.

With Zappia’s appointment, MultiChoice Group is well-positioned to take advantage of the growing demand for streaming services in Africa. The company has already made significant strides in this direction, and with Zappia at the helm, it is poised to continue its rapid growth and expansion throughout the continent.