Ajua Founder Kenfield Griffith Steps Down As Chair

Ajua, Africa’s integrated customer experience platform, has announced that its founder, Kenfield Griffith, is stepping down as Chairperson, with Richard Owen, former CEO of Satmetrix and co-creator of the Net Promoter Score (NPS), succeeding him.

Under Kenfield’s leadership as Chairman, Ajua has been able to capture customer sentiments on $1billion of transactions. This has empowered and digitally transformed numerous African businesses, enhancing customer experience and driving growth. His vision and dedication have been crucial in positioning Ajua as a leader in customer experience management on the continent.

Richard Owen brings unmatched expertise in customer experience management, including leadership over billion-dollar IPO exits and acquisitions. As the former CEO of Satmetrix, he played a pivotal role in developing the Net Promoter Score (NPS), a metric used by over two-thirds of Fortune 1000 companies to assess customer loyalty and satisfaction. His deep experience in leveraging technology to enhance customer relationships aligns perfectly with Ajua’s mission to provide actionable, data-driven insights for businesses.

“To have the co-creator of NPS join as Chairman of the Board is a major milestone in our journey to establish Ajua as the leading customer experience platform on the continent,” commented Griffith. “Richard’s unrivaled expertise in customer success models and leveraging data and AI to scale consumer conversations will be invaluable as we continue our growth trajectory.”

Richard Owen expressed his enthusiasm for the role, stating, “I am honored to join Ajua as Chairman and build upon the extraordinary work done by Kenfield, Louis, and the Ajua team. Ajua’s dedication to enhancing customer experiences in Africa is inspiring, and I look forward to contributing to the company’s innovation and impact in this dynamic market.”

This board leadership transition marks a pivotal moment for Ajua as it expands its reach and impact across Africa. The company remains committed to providing advanced solutions that enable businesses to understand and engage with over 12 million consumers effectively and at scale.