AVEVA Appoints Brock Ballard As Chief Revenue Officer

Industrial software company AVEVA has appointed Brock Ballard as its new Chief Revenue Officer, with the executive set to take up the role on 1 October 2026.

Ballard joins AVEVA from Bentley Systems, where he served as Chief Revenue Officer from 2023, overseeing the company’s global accounts. He succeeds Sue Quense, who is stepping away from her full-time executive responsibilities to take up an advisory role with AVEVA. He brings more than two decades of experience in technology sales and executive leadership. He joined Bentley Systems in 2020 as Vice President and Regional Executive for the Americas before being appointed Chief Revenue Officer three years later.

Before joining Bentley, Ballard held senior sales leadership positions at Dassault Systèmes’ DELMIA and Autodesk. At AVEVA, Ballard will join the company’s executive leadership team as the industrial software provider looks to continue expanding its business across sectors undergoing digital transformation.

AVEVA CEO Caspar Herzberg said Ballard’s experience in technology sales and scaling technology businesses would be relevant to the company’s next phase.

“I am delighted to welcome Brock to the Executive Leadership team at AVEVA, where we will benefit from his expertise, experience and commitment to building successful, high-growth tech companies,” Herzberg said.

Ballard said he was joining the company at a time when industrial organisations are increasingly looking to technology to improve operations and resource management.

“Having long admired AVEVA’s vision to drive innovation in the industries that deliver the essentials of life, I am delighted to be joining the executive leadership team,” Ballard said.

Quense has led AVEVA’s revenue operations for the past five years and will remain involved with the company as an advisor. She will work with Ballard during the leadership transition and continue to advise the executive team.

“In Brock, we have found someone who embodies the AVEVA values and shares our focus on driving innovation for our customers and enabling industries to thrive in our rapidly-evolving world,” Quense said.

Ballard holds a Bachelor of Arts degree in communication and information sciences from the University of Alabama.

His appointment comes as industrial software companies increasingly compete to provide digital tools for manufacturers, energy companies and other asset-intensive industries seeking to modernise operations and integrate technologies such as artificial intelligence, cloud computing and industrial data analytics.