YouTube has unveiled its latest game-changing innovation at the recent Made on YouTube Event. The new app, YouTube Create, a revolutionary editing app, is designed to empower anyone to craft and share videos effortlessly.
YouTube Create presents a comprehensive suite of user-friendly, complimentary features designed to simplify the video creation process, catering to both short-form content (Shorts) and longer videos. It addresses the common challenges faced by creators, streamlining tasks such as video editing and providing a range of creative tools, including stickers, GIFs, and effects. This app was meticulously developed in collaboration with feedback from 3,000 content creators, ensuring that it meets their specific needs.
Currently in beta on Android, YouTube Create is available in eight global markets, including the United States, Germany, France, the United Kingdom, Indonesia, India, Korea, and Singapore, with iOS support anticipated in 2024.
At the Made on YouTube event, the company said, “We know the production process for videos can be difficult and often prevents that first-time creator from uploading their first video. To streamline this process and allow anyone to create and share videos right to YouTube, we’re launching a new mobile app called YouTube Create.”
To utilize this tool, creators simply upload their clips and choose from a diverse array of editing options. The accessible features include precise editing and trimming, automatic captioning, voiceovers, audio cleanup to eliminate unwanted background noise, and the automatic generation of captions, easily added to the video with a single tap. Creators can then export their finished product directly to their YouTube channel, streamlining the entire process.
Additionally, users can select from a wide range of royalty-free music that beat-match their content, mirroring a feature found on TikTok. The app also boasts an extensive collection of stickers, GIFs, and effects, further enhancing the creative potential. YouTube also commits to continuously enhancing the app with additional features and functionalities.
YouTube Create aims to simplify the workflow for content creators who previously had to use third-party editing apps, such as the popular CapCut, to edit and share videos on platforms like TikTok. With YouTube Create, the process becomes more streamlined and user-friendly.
Looking ahead, YouTube is set to introduce an experimental feature called “Dream Screen.” This feature will enable creators to effortlessly incorporate AI-generated video or image backgrounds into their Shorts by merely describing their concept in a prompt. As YouTube explained in a recent blog post, “Our new experimental feature allows creators to dream up AI-generated video or image backgrounds for their YouTube Shorts. Simply type an idea into a prompt and watch what it creates!”