TikTok Rolls Out ‘Add To Music’ Feature In Africa

After launching in 2023, TikTok has now rolled out its Music App feature to users in 163 countries globally, including 41 countries across Sub-Saharan Africa with the likes of Kenya and Nigeria being part of them.

The new feature by TikTok is dubbed the Add to Music App, and it gives music fans the ability to save the songs they discover on TikTok on the music streaming services of their choice. The streaming services platforms that support this feature are, however, yet to be confirmed by the social media platform.

Add to Music App has been designed to help music fans capture songs that they love on TikTok when discovering new content, and to easily save the song to their preferred music streaming service.

The feature appears as a button that says ‘Add Song’ next to a track name at the bottom of a TikTok video in the For You feed, inviting users to save a song of their choice. The first time a user presses the button, they can choose to save it to their preferred music streaming service.

The track is then saved to a default playlist on the music streaming service, with users being able to choose to add the track to another playlist. Following the first use of the Add to Music App feature, the music app selected will then become the default music streaming service for future track saves, although users can select to change the default music streaming service at any time under settings. Users can also use the Add to Music App feature from an artist’s Sound Detail Page.

“With Add to Music App, we are streamlining the music discovery experience for both TikTok users and artists,” said Isaac Bess, Global Head of Distribution Partnerships, TikTok.

“Music fans are embracing the opportunity to save music from TikTok directly to their favourite music streaming services, driving music discovery and helping more tracks to break through and become hits. We are really excited to be bringing the feature to millions more music fans around the world, providing even more opportunities for music discovery and consumption, and for artists to reach new audiences and grow their careers.”