Samsung Unveils the 2022 QLED TV in East Africa

Samsung Electronics has unveiled its latest line-up of consumer electronics available in the East African market. The crème of the array of electronics Samsung was unveiling is the 2022 NEO QLED TV which now comes with an ECO-friendly Solar Cell Remote that is equipped with a solar panel at back completely moving away from traditional disposable batteries.

“With this new lineup, Samsung aims to redefine the role of consumer electronics by creating beautifully designed, cutting-edge technology that offers not only functionality but aesthetics as well. This year’s Neo QLED TV for example has features that take the screen to new heights by providing one central hub to play, connect, work and more” said Samsung Managing Director Mr. TS Lee.

The 2022 Neo QLED 8K which was the highlight of the unveiling event, has been upgraded to bring the large screen experience to another level. At its heart is the Neural Quantum Processor 8K. This latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.

The Neural Quantum Processor 8K also scans the screen and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.

The Samsung 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines.

Samsung Head of Consumer Electronics Division Sam Odhiambo (Left) explains the featured of the 2022 Samsung Neo QLED TV to Quickmart LTD’s Consumer Electronics Category Manager Josephine Kariuki (Centre) looking on is Samsung Product Manager Eric Otieno (Right)

Additionally, these brilliant colors are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience.

The 2022 Line up TVs (now including the Crystal UHD TV range) come with a SolarCell remote that has received an upgrade for 2022. It is 88% more efficient than the previous 2020 models and is now completely battery-free. It can also be charged through 2.4GHz radio frequency harvesting.

“The Samsung TV has been voted the world’s best TV for 16 years now and this is something that we take pride in. There is a great deal of time and investment that goes into the research and development for each unit that we deliver and the 2022 NEO QLED is not any different. I can assure you that this is television that every Kenyan would want in their homes,” Samsung’s Head of Consumer Electronics Division Mr Sam Odhiambo noted.

Samsung was also unveiling other products including the Freestyle, a smart portable screen and ambient lighting device all rolled into one. The 2022 Samsung Frame TV was also showcased at the event with the highlight being its ability to turn into a piece of wall art when off.