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Samsung showcases products for African market at Africa Forum
Samsung Electronics is introducing a range of products to the African market at the sixth annual Africa Forum in Antalya,…
Samsung Electronics is introducing a range of products to the African market at the sixth annual Africa Forum in Antalya, Turkey.
Showcasing its commitment to the African market, Samsung will be presenting its latest flagship products to delegates over the course of the three-day forum.
The theme for Africa Forum 2015 is “One Beat – Beyond the Limit” and builds on Samsung’s intent to create change in Africa by bringing consumers’ desires to life through innovative products.
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S.Y.Hong, President and CEO of Samsung Electronics Africa, highlighted premium, innovation, convenience, insights and citizenship as the key words related to product innovation in Africa.
“Last year we introduced our intent into Africa: One Beat. It embodies the spirit of overcoming challenges and moving towards a vision of togetherness across the continent,” said Hong. “Part of this is remaining focused on providing our African consumers with innovative products that are driven by consumer needs and passions.”
Samsung is showcasing an extensive range of SUHD TVs for the African market. The launch of the 88-inch JS9500 TV, powered by a proprietary, eco-friendly nano-crystal display technology and intelligent SUHD re-mastering engine, is innovative, delivering good picture quality with proper contrast, striking brightness, good colour and superb UHD detail.
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From 2015, all new Samsung Smart TVs, including the SUHD line-up, will be powered by Tizen, an open source platform that supports web standards for App TV development.
Samsung is bringing innovative audio products to Africa, giving consumers a more dynamic, surround sound audio experience.
The HW-J8500/J8501 Soundbar offers an enhanced sound experience thanks to 9.1 channel audio, centre and side speakers, and Samsung’s Multi-Air Gap speaker unit in the subwoofer.
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The WAM7500 and WAM6500 speakers, developed in Samsung’s audio lab in California, deliver a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology.
Samsung will showcase a full line-up of innovative monitors at the Africa Forum in Antalya. The cutting edge solutions include curved and UHD monitors, in the SE790C, SD590C, UD970 and SD850 range.
Samsung’s digital appliances line-up, tailored for the African market, now features:
The Chef Collection refrigerator RF9900, which is designed to ensure that food is kept fresh and stored to ensure maximum taste;
The activ dualwash, a washing machine which includes a built in sink with water jets and a scrubbing surface;
The new Samsung AR9500 air conditioner;
The new AX7000 Air Purifier.
The new NX500 camera is the perfect camera for everyday use, with its best-in-class DRIMeV Image processor, a NX AF system III and Samsung’s highest-resolution 28 MP BSI APS-C sensors.
Samsung has expanded its line-up of Galaxy A mobile devices in the African region.
Optimised for capturing and sharing your digital life, the Galaxy A7, A5 and A3 come with a 5MP front facing camera to ensure the perfect selfie, and offer original features like an animated GIF setting.
The device also supports LTE category 4 for photo and video uploads on any social network.