Samsung and Anti-Counterfeit Agency enhance fight against counterfeits

No photo availableCIO Africa authorByJeanette Oloo
2 min read

Sixty million shillings worth of counterfeit mobile phones were seized last month within Nairobi CBD alone highlighting the massive incidence…

Samsung Electronics East Africa and the Anti-Counterfeit Agency (ACA) are
Samsung Electronics East Africa and the Anti-Counterfeit Agency (ACA) are stepping up their efforts to counter sales of fake and non-genuine products by encouraging consumers to purchase items through accredited retail outlets and partners.

Sixty million shillings worth of counterfeit mobile phones were seized last month within Nairobi CBD alone highlighting the massive incidence and magnitude of fake and counterfeit products currently being imported or channeled through the market by unscrupulous traders. .

“The proliferation of counterfeits has major effects on the economy of this country. Not only does it minimise our consumer genuine sales but it also denies and erodes the revenue potential that the Kenya government would collect and inherently, leading to job losses,” said Samsung East Africa Vice President and Chief Operating Officer Robert Ngeru.

Kenya loses about Kshs.30 billion annually due to trade in counterfeits.

“Users are also denied the assurance of using a genuine product due to reduced confidence and compromised user experience. We have been and will continue to be at the forefront in the fight against counterfeits. Our partnership with the Anti-Corruption Authorities is making an impact on the illicit trade and sales, clearly demonstrated by the massive seizure and raid carried out last week. ,” said Mr. Ngeru.

“Samsung hopes that this will spur the entire industry to pool their resources and address this issue in a concerted effort to stamp out these illegal sales and dubious activities that are impacting on businesses in the region

In addition to working with government agencies to combat the vice, Samsung is encouraging its customers to ensure they only purchase genuine products to enable them enjoy the two year warranty on mobile devices which is only offered as a service benefit to locally sold genuine products.

The warranty covers Samsung users from manufacturer defects after purchasing them from accredited sales partners.

To confirm the authenticity and warranty cover of a Samsung product, consumers can follow this simple process:

• For mobile phones & tablets: Send an SMS in the format: Check*IMEI number# to 22585

• For other electronic products: Send an SMS in the format: Check*serial number# to 22485

Customers can also get in touch with our customer service centre or dial the toll free call centre number  0800 545 545 whenever they experience a problem with any of our products that are guaranteed by Samsung for Warranty.

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