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Safaricom’s Ziidi Wins Global Recognition
Safaricom’s Ziidi Money Market Fund has won the Best Fintech and Digital Commerce Innovation Award at the 2026 Global Mobile Awards (GLOMO), held during Mobile World Congress 2026 in Barcelona.
Selected from a competitive global shortlist of five finalists, the award recognises solutions that are redefining digital financial services and commerce. Ziidi Investment Platform was honored for expanding access to investment opportunities through mobile technology, empowering more Kenyans to save as well as participate in capital markets easily and securely.
“This global recognition is a proud moment for Safaricom and for Kenya. Ziidi reflects our commitment to harnessing technology to create meaningful financial opportunities for our customers. As we mark 19 years of M-PESA, this milestone underscores our journey from enabling simple money transfers to providing a comprehensive digital financial ecosystem that supports savings, credit, payments and now investments.” said Stephen Chege, Chief Corporate and External Affairs, Safaricom Plc.
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The Global Mobile (GLOMO) Awards are the mobile industry’s top honours presented at MWC Barcelona, recognising the most innovative digital and mobile solutions worldwide. Safaricom has previously won multiple GLOMO awards, including recognition for the M‑PESA Super App and the BLAZE DigiTruck in 2022, as well as earlier wins for DigiFarm and its contribution to the mobile industry
The platform enables customers to move seamlessly from savings to investing within the M-PESA ecosystem. By simplifying access to investment products and integrating them into everyday financial journeys, Ziidi lowers traditional barriers to entry and supports inclusive wealth creation.
As a foundational technology partner, Huawei has been central in enabling Fintech 2.0 through next‑generation digital rails that support real‑time processing, strengthened security, and the rapid rollout of new financial products. This has allowed Safaricom to build and scale the innovative suite of solutions available on the Ziidi Investment Platform, expanding access to inclusive and technology‑driven wealth creation.
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The recognition comes as M-PESA marks its 19th anniversary, highlighting its evolution from a mobile money transfer service into a broad digital financial platform spanning payments, savings, credit and investments.
As we advance towards our ambition to become Africa’s leading purpose‑led technology company by 2030, we remain committed to innovating and expanding our digital financial services—having evolved beyond payments into a comprehensive ecosystem that empowers individuals and enterprises to participate fully and confidently in the digital economy.