Safaricom, Shopzetu Launch M-PESA Mini App

Safaricom and Shopzetu on Monday partnered to launch the Shopzetu Mini App on the M-PESA Super App to enable the Super App customers to shop online.

According to Safaricom, the Shopzetu Mini App will enable more than 7 million M-PESA Super App customers to shop and pay for women’s and men’s fashion across more than 200 vendors within the app.

Safaricom stated that Shopzetu will then dispatch and deliver items to customers countrywide within 3 days after making an order. Customers will receive an SMS with a link through which they can track their orders once shipped.

“We are delighted to partner with Safaricom and leverage their digital and financial solutions to empower our more than 200 partners. The Shopzetu M-PESA Mini App expands our reach to more than 7 million customers while also providing Kenyans with access to a trusted and reliable source for the latest fashion trends,” said Marvin Kiragu, CEO, Shopzetu.

M-PESA Customers can access the Shopzetu Mini App under the “Services” option on the M-PESA Super App.

“As part of our purpose to transform lives, we are looking to empower millions of entrepreneurs across the country to grow their businesses and to run them more efficiently. By partnering with Shop Zetu, we will enable hundreds of fashion business owners to reach millions of customers on M-PESA while connecting our customers with access to a wide variety of trusted, affordable, and quality fashion,” said Peter Ndegwa, CEO, Safaricom.

Through this partnership, Shopzetu said it is looking to enable its vendors to grow their market share by tapping into the M-PESA’s Super App reach. Through the M-PESA Mini Apps, Safaricom said it is looking to support businesses on M-PESA, especially SMEs, to have their own Android and iPhone Apps without the need to invest in most of the required infrastructure and distribution.

The businesses benefit from Safaricom’s marketing, distribution, and reach. The M-PESA Super App currently has more than 40 Mini-Apps, making it the country’s leading Super App.

According to ecommerceDB, an e-commerce platform insights company, Kenya is the 56th largest market for the sector with a predicted revenue of $3,237.6 million by 2023, placing it ahead of Jordan. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 6.7 percent, resulting in a projected market volume of $4,198.5 million by 2027.

Five markets are considered by e-commercedDB within the Kenyan eCommerce market. electronics & media is the largest market and accounts for 39.3 percent of Kenyan e-commerce revenue. It is followed by fashion at 38.6 percent, toys, hobby & DIY at 11.0 percent, furniture & appliances at 6.7 percent, and food & personal care with the remaining 4.4 percent.