Safaricom launches data bundle service dubbed “Easy50” for SMEs

This follows the launch of Safaricom’s Ready Business Index which found that 6 out of ten Kenyan businesses don't have access to the internet. Easy50 data bundle offers up to 50GB of data on Safaricom's network including 4G. It can be accessed via a wireless router or via smartphone as a hotspot, connecting up to 10 devices at a monthly rate of KSh 6, 000. "We live in a data-driven age, with the Internet now forming the backbone for many business operations. Through this specialized product, we aim to transform how SMEs do business by enabling them to affordably stay online and easily share files or communicate with customers, suppliers and colleagues on the go," said Rita Okuthe, Director, Safaricom Business. SMEs will also continue having access to the internet at reduced speeds upon exhaustion of the allocated 50GB at no extra cost for the remainder of the month. Any unused bundles will be rolled over to the next month upon buying another Easy50 bundle. Through a simple test known as the Ready Business Index which can be accessed via www.safaricom.co.ke/readybusiness/ , businesses are able understand whether they are fully taking advantage of technology in their business processes. Safaricom Business is also rolling out fibre optic network to towns across the country to provide reliable and affordable connectivity to SME's.