RightCom Launches Inaugural Customer Experience Summit

Customer Experience (CXaaS) company RightCom has announced the RightCom Customer Experience Summit 2025. The event is slated for October 29, 2025 in Nairobi, Kenya, timed at the back of Global Customer Service Week.

As this summit arrives, African consumers now expect seamless, personalized experiences on par with global standards. However, 73 percent of African businesses report struggling to meet these demands amid digital transformation pressures. With mobile-first economies reshaping every industry from banking to telecommunications, customer experience has emerged as the decisive competitive differentiator.

“African businesses are facing a watershed moment,” said Adetoye Aguessy, Chief Executive Officer of RightCom. “Customer loyalty is no longer built on price or proximity—it’s won through every digital touchpoint, every service interaction, every moment of truth. This summit isn’t just about sharing ideas; it’s about equipping Africa’s business leaders with the strategies and technologies to turn CX into their greatest competitive advantage.”

The one-day event will convene over 100 senior executives, regulators, technology innovators, and industry leaders from banking, fintech, telecommunications, insurance, and retail sectors across the continent under the theme “Transforming Customer Experience Across Africa.”

“With the customer service week just concluded, there’s no better time to reset how African businesses think about their customers,” added Adetoye. “We’ve spent 12 years helping organizations across 30 markets transform their customer relationships. This summit is about sharing those insights widely and building a stronger CX ecosystem across the continent.”