advertisement
Payflex Introduces New Payment Option For South African Consumers
![Payflex has introduced "Pay in 3": a new payment option to best suit South African consumers](https://cioafrica.co/wp-content/uploads/2024/07/Payflex-Stock-Image.png)
In an effort to boost the South African retail and e-commerce sector, Payflex has launched its latest payment feature, ‘Pay in 3’. Payflex is a South African independent Buy Now Pay Later (BNPL) service provider.
Following the launch, South African consumers will now have the option to split their purchases into three interest-free monthly payments.
“As the first-to-market BNPL service provider in South Africa, we initially offered a single payment term. However, as the market evolved and customers’ requirements became more complex, we recognised the need to offer additional repayment options to meet their diverse needs. ‘Pay in 3’ is a direct response to this demand,” explains Bruce McIntosh, the CEO of Payflex.
advertisement
With the introduction of ‘Pay in 3’, Payflex offers three distinct payment options: ‘Pay Now’, ‘Pay in 3’, and ‘Pay in 4’, making it South Africa’s most flexible payment provider.
“We are committed to being South Africa’s most flexible payment provider. With this range of choices, customers can select the payment plan that best fits their financial situation, and we look forward to introducing even more payment options in the future,” McIntosh continues.
On his part, Tim Van Blerck, the Head of Product at Payflex, expressed his pride in the company for this launch. He said that the flexibility of Payflex’s payment solutions empowers its customers to manage their finances more effectively by choosing their preferred payment plan.
advertisement
This flexibility not only benefits the end-consumer but should also boost sales and average order values for partner merchants and e-commerce sites, as customers are more likely to make purchases when they have tailored repayment options.
Holly Kriel, Head of Strategic Projects and Partnerships at Payflex, has been instrumental in ensuring a smooth rollout of this new feature across all partner merchants.
“We have been working closely with our merchant partners to make this integration seamless. ‘Pay in 3’ will be rolled out across all merchants in stages, enabling them to offer their customers the option to pay in 3 which has been a highly requested feature. We encourage customers to keep checking their favourite merchants for when ‘Pay in 3’ will be activated,” said Kriel.