Only pre-paid users to access MTN’s relaunched TruTalk service in Nigeria

MTN Nigeria recently re-launched the MTN TruTalk, which is a prepaid tariff plan that offers customers the opportunity to make calls at a new tariff rate of 11 kobo (ksh0.05)/sec to 11 selected numbers from any network of choice.

The new rate is equivalent to half the cost of making calls at a flat rate of 20 kobo (ksh0.09) per second.

Speaking at the re-launch event in Lagos, GM, Corporate Affairs, MTN Nigeria, Funmi Onajide, said “with the re-launch of the MTN TruTalk service, the company is striving to meet and exceed the expectations of its subscribers, with a promise to create other innovative products in the course of the year.”

“For us at MTN, the launch of these extensions to the MTN TruTalk plan is an attempt to demonstrate our understanding of the desires of the vast majority of customers. This is the desire to talk and to talk cheaper. Whilst it is true that this industry is gradually moving to Telco 2.0, which is the focus on data and digital services, we also realise that there is a need to make it easier for people to talk. Although at the moment, data is the crown-prince, voice remains king,” Onajide added.

Corporate Services Executive, MTN Nigeria, Akinwale Goodluck, said: “Our pledge is to continue to enrich the customer experience by offering a robust bouquet of innovative products and services. The launch of two additional features to the well accepted TruTalk service is a testament of this pledge. We will continue to explore new, innovative initiatives to avail our customers more value for the services that we render.”

With MTN TruTalk, customers will now make calls at half-price to as many as 11 specific friends or family members while enjoying an extended amount of call time.

The value offerings provide a tariff as low as 11 kobo/sec to 11 registered numbers, eight on-net and three off-net numbers, for Family and Friends.

Analyzing the prepaid tariff plan with the game of football, which has 11 best players in a particular team, the Chief Marketing Officer, MTN Nigeria, Bayo Adekanmbi, said halving of the tariff was to enable people get things done, while adding that Nigerians now have the liberty to pick their best eleven across all networks to add more value to their lives.

“For us, customer satisfaction is key, which is why we are offering even more value for money by upgrading the Family and Friend feature so our customers can talk endlessly with the best 11 members of their team,” Adekanmbi said.

The tariff plan does not attract a daily or monthly subscription or access fee. Customers can migrate to the service by dialling *400#. Subscribers can register 11 numbers for Family and Friends, which also allows them to register three off-net numbers by simply dialling *560*1 * the number that the customer wants to register.