Multichoice Rebrands To Try Tap Into The Kenyan Streaming Craze

MultiChoice Kenya has announced the rebranding of the DStv App to DStv Stream! The new DStv Stream comes with enhanced personalization to discover content on subscribers’ profiles and a seamless, user friendly and simpler streaming experience. Viewers will also have the ability to switch soundtracks to their local languages where available including live sports commentary.

“As part of DStv’s enduring commitment to creating value and enhancing the viewing experience for customers, DStv Stream brings the ultimate streaming experience right to your fingertips. This all-inclusive entertainment platform continues to bring the best in local, international, sports, and kid’s content from wherever the viewer is,” noted Ronald Baraka, Head of Marketing, MultiChoice Kenya.

The rapid increase of use of mobile phones and tablets and digitalization as well as reliable internet in Kenya has contributed greatly to the popularity of video streaming services, with the Head of Marketing noting the need to respond to the ever-changing consumer needs and preferences that are driven by convenience.

“From the initial launch of the first decoder to pioneering digital satellite TV and now with DStv Stream, what drives innovation for us, is providing our customers with the content they love, in the way that’s best for them,” Baraka added.

Coming hot on the heels of the New Football Season, MultiChoice’s dedicated teams have worked tirelessly to deliver a revamped and smoother streaming experience packed with a host of innovative features with DStv Stream poised to elevate viewers entertainment experience.

“As we gear up for the new Football Season, DStv Stream promises to turn every game into a personal front-row experience. No matter where you are, you can catch all the goals, drama, triumphs, and defeats from the world’s most loved football leagues. What’s more, the DStv Stream app ensures you never miss a moment – replay those stunning goals, those incredible saves, or watch full matches at your leisure. The New Football Season has never been this personal, accessible, or thrilling,” said Baraka.

To enjoy the newly renovated entertainment platform, existing subscribers who’ve already been streaming simply need to update their existing DStv app. Existing subscribers who have not yet been streaming can also download the new app from their favourite app store and login with the same login credentials they’ve been using for self-service.