Mobile Money Reaches New Transactional Value

Mobile money services are growing faster than predicted around the globe, as digital services continue to rise in popularity. This is according to the GSMA’s annual ‘State of the Industry Report on Mobile Money 2023’, that was published on Tuesday 19^th April.

The annual report demonstrates that rates of adoption are even quicker than expected, with the number of registered mobile money accounts growing by 13% year on year, from 1.4 billion in 2021 to 1.6 billion 2022. While it took the industry 17 years to reach the first 800 million customers, this is extremely significant growth as it has taken just five years to reach the next 800 million.

In 2022, daily transactions via mobile money reached $3.45 billion, exceeding the $3 billion amount predicted in 2021. Total transaction value for mobile money grew by an incredible 22% between 2021 and 2022, from $1 trillion to around $1.26 trillion.

However, in many areas worldwide, more work is still needed to help give underserved communities access to safe, secure and affordable financial services. With 1.4 billion people worldwide remaining unbanked, the GSMA Mobile Money Programme is working with mobile operators and industry stakeholders worldwide to create a robust mobile money ecosystem, increasing the relevancy and utility of these services and ensuring their sustainability.

The 2023 report shows there are now 315 live mobile money deployments across the globe, with peer to peer (P2P) transfers and cash-in/cash-out transactions still among the most popular use cases. Bill payments using mobile money grew by 36% year-on-year – faster than any other use case – and the industry continues to focus on use case diversification, playing an important role in digitising economies.

Pandemic-driven uptake

As the world increasingly moves on from COVID-19, mobile money services have continued to show resilient growth that was instigated during the pandemic. Up to 400 million accounts were added during the pandemic alone. This rapid uptake is largely due to technology’s role in enabling millions of people across low- and middle-income countries to access digital financial services. This upward trend continues, with the number of accounts active on a 30-day basis also growing by 13 per cent year-on-year to 401 million in 2022.

The report also shows that, during 2022, mobile money-enabled international remittances grew by 28% year on year – to $22 billion. During the pandemic, many diasporas sent more funds via mobile money to friends and family than ever before. As a result, international remittances grew significantly in both 2020 and 2021, as many senders favoured mobile money for its efficiency, speed, safety and cost-effectiveness. The trend continued in 2022, albeit at a slower rate.

Closing the gender gap

Mobile money is also continuing to drive financial inclusion for the world’s unbanked, particularly amongst women in rural communities, where access to mobile money can play a transformational and empowering role.

However, according to the latest GSMA data, there is still a mobile money gender gap that has shown signs of widening over the last year, particularly in India, Indonesia and Pakistan. Mobile phone ownership is one of the main drivers of the mobile money gender gap, however, a number of other barriers and cultural norms also prevent women from adopting mobile money. As a result, women in low- and middle-income countries are currently 28% less likely than men to own a mobile money account.

Speaking on the report, GSMA’s Head of Mobile for Development said that it is promising to see the continued growth of mobile money worldwide. Max further said that mobile money has afforded millions of unbanked and undeserved people in low and middle income countries access to digital financial services.

“However, even with this significant growth, there is still a long way to go to bring those services to over a billion people worldwide who remain unbanked. The GSMA is therefore encouraging governments worldwide to keep developing the enabling policies that can support mobile money deployments and further boost the growth of this crucial ecosystem. Doing so helps accelerate the digitization of national economies and build financial resilience, allowing communities to support themselves in uncertain times,” said Max Cuvellier.

Also speaking on the report, Hormuud Telecom CEO, Ahmed Yusuf said that it (the report) highlights the enormous potential of mobile money to drive economic growth and resilience, particularly in low and middle income countries.

“The growth of mobile money in Somalia has been nothing short of remarkable. In just a few short years, this technology has transformed the way that money and cash-aid is delivered in the country, making it faster, more reliable, and more secure than ever before,” Yusuf remarked, “And as the world continues to grapple with the challenges of poverty and inequality, mobile money will undoubtedly continue to play a critical role, improving the lives of people in some of the world’s most vulnerable communities.”

“Our industry must continue to innovate, collaborate and invest to ensure that mobile money reaches those who need it most,” he concluded.