Mo Elshenawy Joins Wasoko And MaxAB

Africa’s largest B2B network of informal retailers, Wasoko and MaxAB, has appointed Mo Elshenawy, a renowned figure in the field of artificial intelligence, as an Independent Board Director and Technical Advisor.

Elshenawy, the current President and Chief Technology Officer at Cruise, brings a wealth of experience in AI, robotics, and large-scale technology leadership. His appointment comes on the heels of the merger between Wasoko and MaxAB, the largest tech merger in Africa to date. This partnership aims to accelerate the combined entity’s growth and transformation into a world-class technology company operating from the continent.

By leveraging Elshenawy’s expertise, Wasoko and MaxAB seek to empower their network of 450,000 informal retailers. The goal is to enhance their ability to reach over 65 million consumers and provide them with affordable access to essential goods and services. This initiative aligns with the company’s broader mission of addressing Africa’s pressing challenges by empowering small businesses and delivering value to consumers.

Elshenawy’s appointment is significant not only for Africa but also for the global tech industry. As an Egyptian-American, he brings a unique perspective and a deep understanding of the challenges and opportunities facing the African continent. His involvement underscores the growing importance of Africa in the global tech landscape.

Elshenawy will play a crucial role in accelerating Wasoko and MaxAB’s technological advancements. His expertise will be instrumental in scaling the company’s systems and pushing the boundaries of AI-powered tools and capabilities. By leveraging advanced technologies such as automated pricing, product selection, demand prediction, and route optimization, the company aims to streamline operations and improve efficiency.

The merger of Wasoko and MaxAB has created a diversified multi-vertical ecosystem that extends beyond B2B e-commerce. The company now offers a range of fintech services, including e-payments, credit financing, and digital service top-ups. In Egypt, the company’s largest market, fintech services have surpassed B2B e-commerce, driving significant growth and reaching millions of consumers.

With Elshenawy’s guidance and the support of key investors, Wasoko and MaxAB are poised to become a transformative force in Africa’s retail landscape. By empowering informal retailers and providing access to essential goods and services, the company is not only driving economic growth but also improving the lives of millions of people across the continent.