Mimecast Announces Middle East Expansion Plans

Mimecast Limited announced its Middle East expansion plans in Dubai and has appointed two reputed security focused distributors to accelerate its growth and enhance customer experience in the region. This expansion is in response to the company’s growing business, robust customer base and strong demand for its cloud security solutions in the Middle East.

“Over the last few years, Mimecast has seen a significant revenue growth and a strong demand for our cloud security solutions in the Middle East. Hence, expanding our operations made perfect strategic sense as we already have a robust customer base in the region. We are pleased to launch our new office in Dubai, which will act as our regional hub and help us scale up our operations and strengthen our ties with our existing customers and partners by offering them high-quality technical support and consulting services locally,” says Brandon Bekker, Managing Director, Mimecast MEA. “

Mimecast has been making email safer for businesses across the Middle East since 2008. Through its security, archiving and continuity cloud services, the company delivers comprehensive email risk management in one fully-integrated service. Mimecast reduces the risk, complexity and cost traditionally associated with protecting email. Its best-of-breed services protect email for millions of users worldwide against targeted attacks, data leaks, malware and spam.

Demonstrating a continued commitment to the region, Mimecast’s local office will help the company to better serve the needs of its growing Middle East customer base. The company is investing in new talent and has recruited a strong team to drive sales and offer on ground technical support and services. In addition to this, the company is planning to invest in training programs for channel partners to enable them to sell and implement Mimecast’s products better. Customers in the Middle East will now be able to access Mimecast’s expert local technical and support teams, backed by Mimecast’s industry leading continuity of service SLA (Service Level Agreement).

“A key part of our growth strategy in the Middle East is partner recruitment. We have recently appointed two established security focused distributors to drive our Middle East business through their strong channel network. We are looking forward to sharing the long term rewards of our channel program with our partners who are looking to build a long term, sustainable, profitable business on cloud services,” Bekker adds.

Mimecast’s channel partners are assured of a channel focused model from the outset, supported by dedicated assistance developing profitable cloud businesses. The company’s award winning channel program aims to develop trusted, profitable partnerships that deliver business growth for partners and the support to build long term recurring revenue streams with high margin opportunities. Mimecast also supports partners with educational tools, sales enablement training and marketing support.

“Customer Experience is incredibly important to Mimecast and we support our customers and channel partners in a number of ways. Using a follow-the-sun model, Mimecast offers customer 24/7 support on a multitude of platforms. Dedicated customer management teams in the region will ensure that customers receive free product education, technical and account support and are measured with regular customer surveys against a Customer Experience Index score target,” Bekker concludes.

The Dubai office will help Mimecast strengthen its regional presence and act as a support services hub for its Middle East operations.