Microsoft Launches New Surface Devices In South Africa

Microsoft has announced the expansion of its award-winning Surface device range into South Africa, with the introduction of the Surface Pro 7 and Surface Laptop 3 for both commercial and consumer customers. The devices will be available for consumers in retail from Incredible Connection stores and Vodacom from 29 July.

The Surface Pro 7 and Surface Laptop 3 continue the brand’s tradition of best-in-class productivity, security, mobility, and speed, and introduce new processors and advanced connectivity options in a world of remote work and learning.

“Rapid and continuous change define modern living and working – and the shift to remote working and education requires the right tools to stay productive and connected securely,” said Vithesh Reddy, Consumer and Channel Marketing Director at Microsoft South Africa. “Microsoft’s Surface family is designed for just that kind of versatility, portability, and productivity, so people can work and play faster, better, and stay connected wherever they are. As with previous Surface devices, we have delivered best-in-class upgrades for our new additions to the family, to ensure that individuals and organisations have access to the optimal performance they need to achieve more in the office, classroom, or out in the field.”

The Surface Pro 7 takes Microsoft’s iconic 2-in-1 design to the next level, with a faster and more versatile device for professionals on the go. Powered by a 10^th Generation Intel Core processor, Fast Charging, all-day battery, and Instant On, the Surface Pro 7 provides modern connectivity with USB-C and USB-A ports.

Businesses and consumers across South Africa will also have access to the latest edition of Microsoft’s most beloved laptop series. The new Surface Laptop 3 makes a statement through a thin, light, and elegant design, offering rich tone-on-tone colour options and modern metal keyboard finishes. Surface Laptop 3 is now available in two sizes – 13.5-inch and 15-inch and features a vibrant PixelSense™ Display touchscreen. The device delivers improved speed and performance with the latest 10^th Generation Intel® Core™ processor, up to 11.5 hours battery life², and Instant On. The Surface Laptop 3 15-inch consumer offering is powered by the AMD Ryzen™ Surface Edition processor.

“The Surface family has always transcended market expectations – whether in the consumer or corporate segment – providing devices at the leading edge of innovation, and establishing new benchmarks for excellence,” said Reddy. “At each iteration, we elevate the entire Microsoft ecosystem, ensuring our devices evolve into a line of products that cover the widest possible range of individual and business use cases – versatile, adaptable, powerful, and secure to enable remote working or schooling.”

Adds Gary Pickford, CCO at Tarsus Distribution, “We’re excited to introduce the Surface Laptop 3 and Surface Pro 7 products to the South African market, offering a new, Windows-powered alternative in the premium mobile segment. The models we are providing to our channel offer a blend of speed, style, and versatility for notebook and tablet users looking for a Windows device with a high-quality finish and a device that balances security, aesthetics, speed, and versatility.”

Recommended retail pricing for the Surface Pro 7 starts at R17 999.00, and for the Surface Laptop 3 starts at R22 999.00. Battery life varies significantly with settings, usage, and other factors.