Mastercard, Women Choice Expand Their Partnership

Mastercard and Women Choice have announced an expansion of their partnership to further support women entrepreneurs across the Middle East and Africa (MEA) region. This collaboration aims to create 1 million employment opportunities for women by 2030.

Women Choice, an international organization that advances women’s personal and professional development, launched the pilot cohort in 2023 With a target of impacting 50,000 women entrepreneurs in 2024 alone. The partnership introduces two new initiatives: ImpactHer and EmpowerHer – programs which will provide women entrepreneurs with comprehensive training, mentorship, and resources to help them grow their businesses and generate employment opportunities in their chosen fields.

“At Mastercard, we are committed to creating a more inclusive and equitable world, where everyone has the opportunity to thrive,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard. “Our expanded partnership with Women Choice will not only have a significant impact on women in the workplace across the region, but also provide women entrepreneurs with the right skills, resources, and tools to succeed and drive economic growth in the region.”

Women Choice, has already connected over 15,000 women entrepreneurs through its network. These women have participated in over 100 accelerator programs and conferences in recent years.

“We are proud to see the successful results of the program launched in 2023 in collaboration with Mastercard and are excited to see the partnership continuing to grow through 2024. We are now focusing on scaling the impact. Bringing change and improving the situation of women in the workplace and providing support to women-led businesses is a key element to help economies in the Middle East and Africa region grow and further thrive.” said Nezha Alaoui, Founder & CEO of Women Choice

The Mastercard-Women Choice partnership seeks to empower women, create jobs, and drive economic growth across the MEA region.