Little Widens Focus To Corporates, Pilots E-bike

Little has announced a revamp of its app to include more services that target corporate clients.

Speaking in Nairobi on Tuesday, Little Chief Executive Officer Kamal Budhabhatti noted that while the ride category of the app is still a big business to the company, they were introducing more technological solutions targeting corporate clients.

“Following the lessons from Covid-19 pandemic, companies are turning to technology for different purposes.  We have upgraded the Little App from just offering the ride-hailing services to a one-stop-shop now addressing different challenges companies face, the added features are a plus to our over 1,200 customers and others aspiring to join us,” Kamal said.

He added: “We want to scale up profitable and this can only happen by targeting corporate clients. Acquiring and retaining retail customers is expensive because of the regular incentives accorded to them”.

Some of the new offerings that the company has for corporate clients include parcel, shuttle, utility services, employees loans and a human resource management tool.

Kamal also divulged that Little would introduce electric scooters and bicycles in Nairobi estates and universities after piloting.

“We are currently piloting e-bikes and electric-scooters with Nairobi University. Our focus now is on micro-mobility, if that works, we will scale to electric motor vehicles. It will cost $0.02 per hour to use the e-scooters,” he stated.

Speaking during the event, Safaricom Chief Business Officer Chris Senanu noted that Super App such as the Little App is the way forward.

“The partnerships and ecosystem created by the new app is important to our current world, this is the best lesson of entrepreneurship,” he noted.

Little was launched on 5th July 2016 as a ride-hailing app. It has grown to a super app serving over 1200 plus corporate services. The company has presence in Kenya, Uganda, Tanzania, Ethiopia and Somalia.