Kenya, Tanzania and Uganda among countries targeted by Ringier, OAM joint venture

Ringier Africa and One Africa Media (OAM) have agreed to merge their pan-African Classifieds assets to create and grow Africa’s largest classifieds group. In the joint venture deal announced today, Ringier One Africa Media (ROAM) was officially launched. The new joint venture between the companies will enable improved audience reach across six African countries in three regions: Kenya, Tanzania & Uganda in East Africa; Nigeria & Ghana in English-speaking West Africa; and Senegal in French-speaking West Africa.

ROAM becomes Africa’s classifieds leader, comprising of some of the continent’s leading homegrown brands, including OAM’s: Jobberman, Brighter Monday, Cheki, BuyRent Kenya and  PrivateProperty Nigeria  and Ringier Africa’s: Expat-Dakar, ZoomTanzania  and PigiaMe. Jointly, the existing shareholders of both companies have committed to continue to significantly invest into the JV to build out its market leadership.

Ringier Africa brings into the joint venture extensive marketing & distribution capabilities, its unparalleled knowledge of horizontal classifieds in some of the continent’s biggest economies, and its considerable group experience in applying local and international knowledge to developing internet markets.

One Africa Media brings with it its extensive knowledge of serving professional traders and companies with vertical classifieds in Africa, state-of-the art technology to service its users on all devices and platforms and a strong group of founders of its brands. Additionally, One Africa Media is backed by US-based Tiger Global Management, and SEEK, a leading employment classifieds group based out of Australia.

In ROAM, the leadership of the groups’ classifieds companies will be joint together and OAM’s CEO Justin Clarke will become the Acting CEO of the new group.

One Africa Media & Ringier One Africa Media CEO Justin Clarke: “We have been looking for the right strategic partner with a similar broad vision for classifieds in Africa and who has a deep understanding of how things work in this complex continent as well as the long term commitment to stay the distance in some very large but early stage markets. We have known Ringier Africa for many years as we have both pioneered these markets in parallel and are really excited to be joining hands at last. The synergies are huge and we fit so well together.”

Ringier Africa & Asia CEO Robin Lingg: “One Africa Media has pioneered the vertical classifieds market in Africa – and Ringier has built and grown some of the biggest horizontal marketplaces on the continent. We now have a clear, focused vision to operate and grow Sub Saharan Africa’s most innovative, expansive & profitable classifieds company together.” Ringier Africa GM Leonard Stiegeler: “The joint focus of ROAM will be to serve its users across Africa with best-in-class marketplace platforms. Combining the group’s strengths will help our users reach a larger audience with their offers and find what they are looking for easier and faster.”