Jumia Travel survey reveals top travel destinations for Kenyans this Easter

A survey by Jumia Travel focusing on travel trends for the Easter weekend, indicate that despite the constraints on the economy, local tourism continues to make its mark with Kenyans still ‘beach-bound’ for the Easter weekend.

Demand by region

The coast region leads at 42 percent, almost doubling city travel which is majority-represented by Nairobi at 23 percent. Naivasha and Nakuru take third place at 20 percent. While Nairobi makes a perfect destination for those ending the week’s business with a bleisure trip (leisure+business getaway), Nakuru and Naivasha are favored as short-haul destination by locals; easily accessed via adventurous road trips and without the hassle associated with long haul travel such as flights, and terrain driving.

Being an off-season for the Mara triangle, the later comes in as the least popular. Perhaps due to lack of destination awareness, travelers tend to associate Mara region with the seasonal wildebeest migration, while missing on the bounteous wildlife and scenery that make the region appealing. This has led to the same receiving a low number of visitors during slow and shoulder seasons.

Why the Coast is a top pick

The coast is still the most preferred destination, owing to the age old notion of associating vacations with sea, sun n’ sand. Leading on the top of the most popular beach is Bamburi at 24 percent followed closely by Nyali at 23 percent with Diani taking third place at 17 percent.

Demand by Star Ranking

Being a family holiday, travelers are looking for hotels that balance between amenities, family friendly service and cost. Key amenities for families include childminders, provision of extra beds and cots where need be as well as family friendly setting.

Another major factor favoring three star stays is the provision of extra activities such as arrangements for sightseeing, park visits, sporting activities and family-oriented entertainment. One star facilities include camping sites, hostels and bed only accommodation mostly centered on basics than comfort or luxury; therefore, tending to attract the younger traveler keener on discovery and adventure rather than the hotel experience.