Jumia Launches Jumia Na Jamii Campaign To Support Businesses

Kenya’s leading e-Commerce platform, Jumia, will mark its 8th Anniversary by celebrating consumers and communities through tailored campaigns in the exceptional context of the pandemic. 

The company’s anniversary themed ‘Jumia na Jamii – Stronger Together’ is one of its biggest annual commercial events and it is slated to hold from June 22^nd until July 5^th promising value for money for its customers.

“Jumia Anniversary is a celebration of solidarity. Throughout this year’s campaign we hope to help customers save shillings, to give a much-needed revenue boost to vendors & delivery agents, and to donate many Okoa Jamii food packages to families in need,” said Jumia Kenya CEO, Sam Chappatte.

The constraint enforced on the global economy by COVID-19 has made e-Commerce an essential service to consumers in urban, remote and rural areas. Companies across the country are also turning to eCommerce as a channel to improve their sales and compensate for disruption to traditional offline channels.

“In the last few months, e-Commerce has played an important role in the economy. Shopping online is safe, convenient & gives people easy access to essential products. The Government has quickly recognised this, encouraging restaurants, shops & supermarkets to get online & provide home delivery options for their customers,” said Chappatte

The Jumia Anniversary campaign launches on Monday 22nd June and features top brands like Samsung, Xiaomi, EABL, Garnier, Maybelline, Dettol & Jameson.

The campaign will offer discounts of up to 50% and with hundreds of Flash Sales. Customers will find 1000s of units of Vision Plus 32” LED TV at Kes 10,999 (35%), Nokia 3310 2G Feature phone at Kes 1.499 (50%), Huggies Diapers at Kes 595 (50%), Kabras White Sugar 2Kg at Kes 161 (30%) while Blueband – Margarine – 1kg to sell at Kes 248 (25%).