Jumia Celebrates 10 Years of E-Commerce in Africa

Africa’s leading e-commerce platform Jumia has celebrated a decade in the industry both in Kenya and Ghana in an anniversary themed ’10 years with You’. The celebration was for consumers, supporting sellers and communities that played a key role in changing the e-commerce scene in the continent.

The celebrations in Kenya were lead by the newly appointed CEO, Betty Mwangi, while in Accra Ghana, the celebrations were led by Tolulope Thomas CEO of Jumia Ghana. Jumia has played a crucial role in the development of e-commerce across the continent.

Businesses in Africa are now turning to e-commerce as a channel to improve their sales, and compensate for the disruption to traditional offline channels. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new tech-savvy generation to thrive.

Earlier this year, Jumia launched its Sustainability report it shows its belief in contributing to social development, generating employment $ business opportunities, and closing inequality gaps for thousands of people.

“Having recently launched our Sustainability Report, we are committed to creating a sustainable impact in Kenya and offering unique opportunities in a vibrant environment, creating new jobs, and empowering a new generation through some of our corporate social investment programs. This will also largely play a key role in closing inequality gaps for a lot of people, especially women”, said Betty Mwangi, the Jumia Kenyan CEO.

In Kenya, More than 50% of Jumia sellers are women closing the gender gap through e-commerce. Sellers and partners continue to leverage new online opportunities to reach millions of consumers through Jumia.

In Accra, the Jumia Ghana CEO spoke of the pride he has in celebrating the impact, growth, and wonderful people and promised to continue providing support to vendors and partners.

“We will continue to provide seamless support to all our vendors and partners in the quest to grow and develop their businesses while offering convenience and affordability to our consumers,” said Tolulope, ““We will also stay committed to creating job opportunities for the youth as well as positively impacting the nation’s economy with further expansion to more rural areas. We are grateful to all our employees, consumers, policymakers, sellers, and the players in the ecosystem for helping us achieve this momentous milestone. 10 years with you.”

The company has also incorporated the Safety Commitment Programme to Provide UN ECE 22.05 Certified Helmets to Delivery Associates in both Kenya and Ghana. In support of UN Safety Standards, Jumia Kenya has provided over 1000 motorcycle helmets to its Delivery Associates (riders) as part of the Fédération Internationale de l’Automobile (FIA) Safe and Affordable Helmet.