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Infobip Recognized As AIT Fraud Prevention Leader
Cloud Communications platform, Infobip, has been recognized among the established leaders in the Artificially Inflated Traffic (AIT) Fraud Prevention market by Juniper Research. The analyst firm ranked Infobip first of 18 vendors in its Competitor Leaderboard for AIR Fraud Detection Solution Vendors 2024.
Juniper Research scores vendors across 11 criteria, including but not limited to their size of operations in the AIT prevention market, the extent and breadth of relevant partnerships, market coverage, and product strength.
Overall, Infobip was ranked as the Leading firm because it offers a comprehensive solution to AIT fraud detection and prevention strategies. This includes its ‘Infobip Signals’ solution, which detects AIT by monitoring phone number behavior, ranges, and types.
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Infobip also makes use of artificial intelligence (AI) and machine learning (ML) algorithms to detect and block OTP traffic, ensuring automated protection for enterprises.
Speaking on this, Georgia Allen, Research Analyst at Juniper Research, said that Infobip has a comprehensive solution to combat AIT fraud, which made the company a front runner for the recognition.
“Infobip’s growth into markets in North America and Western Europe is critical when considering the high levels of AIT fraud in these regions, therefore making them key regions for AIT prevention solutions. Infobip offers several AIT prevention solutions, with Juniper Research highlighting the ‘Infobip Signals’ solution as a crucial tool in blocking AIT fraud, with differing levels of aggression depending on the enterprise’s needs,” Allen noted.
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On his part, Goran Juršić, VP of Business Intelligence at Infobip, welcomed the recognition saying that the support they get from customers has helped in realizing this achievement.
“With the support of our customers who partnered with us, we brought Signals – our risk detection solution – to life. Leveraging the newest technologies, Signals has already demonstrated its impact, exposing AIT fraud hotspots worldwide and saving our customers millions of dollars. We will continue to innovate and invest in preventing AIT fraud and protecting our customers and the wider messaging ecosystem,” Goran Juršić said.