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Incentro Africa’s Mission to Help Fintechs Grow in the Continent
The African fintech sector is warming up to the Africa Fintech Summit 2022 which has been slated 22nd and 23rd of June at the Radisson Blu Hotel, Upperhill. This event is projected to bring together innovators and big players in the African tech sector.
For technology solutions company, Incentro Africa, this event allows them to showcase the solutions that they have provided to African fintechs in an attempt to grow financial technology in the continent. Incentrio Africa has been bringing the power of Google to organisations in Africa.
Since its inception in the continent in 2017, Incentro has been bringing these solutions to fintechs, helping them harness their data to help them grow their business. The technology firm has also been growing rapidly in the recent past through many of the African initiatives provided by Google.
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Tim Kuria, the Director of Sales at Incentro Africa, thinks that the company has grown mainly because of what they focus on in delivering to their clients.
“Incentro Africa has been offering these technological solutions to African organisations since 2017. We started out small but have been growing rapidly because our focus has always been on working with the end user and ensuring that we give them working solutions,” he told CIO Africa in an exclusive interview.
In as much as Incentro Africa is not a fintech company, it has positioned itself to help fintechs and other organisations thrive in the financial technology space. This means that Incentro Africa is providing these companies with the tools that they require to thrive.
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Tim explains that Incentro Africa is available when a fintech needs to use the tools that Google provides to be able to understand the data they have. In this, Incentro Africa provides Google Cloud services.
“The power behind understanding the terabytes of data gathered over decades and providing data-driven insights can make the difference between success and failure. This is the power that most fintechs need and we are here to provide that,” he noted.
Fintechs are sitting on data that they have collected and are looking to be able to use it to boost their business. Tim explains that these are the services that Incentro Africa provides.
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“Sometimes having that data is not enough. You need to be able to derive information from it that can help you make business decisions. This is where we come in,” he explains, “we work with organisations and show them the tools that they can use within the Google platform to be able to come with data that is relevant to their business.”
Another aspect that Incentro Africa seeks to help fintechs in Africa, is in collaborations. Organisations are looking for agility, productivity to not be affected by the fact that people are not in the same spot physically.
For a fintech organization, it is key to be able to communicate with each other even though you might be in different locations. Fintechs need to make decisions faster so that they may grow faster.
“Fintechs need to have more collaboration within the team. So, we provide them with the tools so that they may be able to do just that,” Tim said.
In delivering these services, Incentro Africa also provides the fintechs with devices in the form of Chromebooks that they may use to effectively collaborate regardless of the staff’s physical locations.
With remote working, right now, we are seeing an aspect of companies wanting to enable but protect information that is with their staff wherever they are.
“If a company is looking to secure information that is with their staff in different areas of the continent then they need devices to be able to do this. We provide Google chrome devices, basically end point machines, that can be protected and managed from anywhere on the globe” he said.