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iflix partners with LEGO, launches dedicated channel for MEA
iflix announced it has entered into a major two-year distribution agreement with LEGO Systems. The agreement will see iflix add a…
iflix announced it has entered into a major two-year distribution agreement with LEGO Systems. The agreement will see iflix add a wide range of the most popular LEGO series to its extensive library; for its subscribers across the Middle East and Africa.
Through the partnership, iflix will offer its subscribers across MEA, unlimited access to both stream and download LEGO Kids content.
LEGO Kids content includes popular shows such as:
- Ninjago Masters of Spinjitzu;
- The Kingdom of Shadows and The Way of The Ninja;
- Ninjago Masters of Spinjitzu Day of the Departed;
- Jurassic World Indominus Escape;
- Marvel Superheroes Maximum Overload;
- Marvel Superheroes Avengers Reassembled and DC Superheroes Batman Beleaguered.
iflix Head of Content Africa and the Middle East, Evert van der Veer said:
“LEGO is one of the world’s most recognized and beloved brands; and we are excited to bring LEGO’s premium titles to our members both young and young-at-heart on a dedicated LEGO-branded channel for all to enjoy. iflix is committed to providing the best in entertainment from around the world to all our subscribers; and this deal with LEGO is key to delivering on that promise.”
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The agreement between iflix and LEGO will see 122 episodes across 10 titles added to the streaming service; for fans to enjoy.
“We are pleased to partner with iflix to bring LEGO content even closer to fans in the Middle East and Africa”, said Gina Costelloe, Senior Content Distribution Manager, IBLE.
“Through the extensive library of content available on the new Channels feature, fans of all ages will have direct access to their favorite stories and characters anytime they want.”
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Now available to over one billion consumers across 25 territories throughout Asia, the Middle East and Africa, iflix offers consumers, a vast library of Hollywood, Asian and Middle Eastern regional, and local TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.