Huawei to focus on wearable market after smart watch launch

After a successful launch of the Huawei Smart watch in the global market at the IFA 2015 in Berlin, earlier this month, Huawei is set to focus more on the wearable device market and hopes it picks up as much as its smartphone market.

This was said by Jerry Huang, Huawei head of marketing communications during a media tour held at the Huawei Headquarters, Shanzhen China.

“We see a lot of potential in the wearable market though the market has not picked up as well as the Smartphone market. We are not as big in this market as we are in the smartphone market, where we are rated as third globally, but we are looking into ways of nurturing innovations surrounding the wearable technology, since this is the way to go in the technology world,” he said.

The Huawei Smartphone is termed as the “most compact” circular smartwatch yet and comes with best looking screen of any current Android Wear watch.

The AMOLED display is a 1.4-inch 400 x 400 one with a ppi count of 286. That’s the highest we’ve seen yet on an Android Wear device and it’s made all the more impressive thanks to a 10,000:1 contrast ratio.

The watch is also water resistance and is powered by a 1.2GHz Qualcomm processor and 512MB of RAM and, like all Android Wear smartwatches, has 4GB of on board storage and a battery life of 1.5 days.

The Watch went on sale on 2 September in Western Europe, starting at €399. However, so far the company couldn’t tell estimate the sale yet but said they had received a positive reception of the wearable device, therefore expecting positive results in the sales as the rollout continues to other countries.

At 42mm in diameter, and a thickness of 11.3mm the Watch comes in a bit smaller than its rivals. The latest Android Wear contender is a round-faced watch that will go head to head with the likes of the Samsung Gear S2.