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Heartland announces the launch of Heartland Insights – turning data into action
Heartland Payment Systems, recently merged with Global Payments Inc. and they announced the unveiling of Heartland Insights, a data and…
Heartland Payment Systems, recently merged with Global Payments Inc. and they announced the unveiling of Heartland Insights, a data and analytics service available to Heartland merchants. Heartland Commerce will debut the service at the National Restaurant Association show in Chicago, May 21-24, 2016, with an official launch scheduled July 1, 2016.
Designed specifically for small and medium-sized businesses, Insights leverages Heartland’s acquisition of Beanstalk Data to help restaurants seamlessly integrate their customer relationship management (CRM) systems and marketing and engagement programs with the Heartland point-of-sale (POS) and ecommerce solutions. Insights is designed to securely provide merchants with valuable data such as:
- New versus repeat customer business
- Busiest times of day by customer segment
- Average customer frequency and spend
Insights will empower independent operators to grow their customer base and build brand awareness through meaningful analytics and views into day-to-day operations—leveling the playing field against larger competitors—with one integrated solution.
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“Insights is a game-changer for small and mid-sized businesses,” said Christopher Sebes, President of Heartland Commerce. “By having access to enterprise-level consumer data provided in easy-to-understand dashboards, independent operators have the ability to make data-driven marketing decisions based on customer behavior.”