Heartland announces the launch of Heartland Insights – turning data into action

Designed specifically for small and medium-sized businesses, Insights leverages Heartland’s acquisition of Beanstalk Data to help restaurants seamlessly integrate their customer relationship management (CRM) systems and marketing and engagement programs with the Heartland point-of-sale (POS) and ecommerce solutions. Insights is designed to securely provide merchants with valuable data such as:

• New versus repeat customer business
• Busiest times of day by customer segment
• Average customer frequency and spend

Insights will empower independent operators to grow their customer base and build brand awareness through meaningful analytics and views into day-to-day operations—leveling the playing field against larger competitors—with one integrated solution.

“Insights is a game-changer for small and mid-sized businesses,” said Christopher Sebes, President of Heartland Commerce. “By having access to enterprise-level consumer data provided in easy-to-understand dashboards, independent operators have the ability to make data-driven marketing decisions based on customer behavior.”