Founders Factory Africa Rebrands To 54 Collective

African Venture capital firm, Founders Factory Africa (FFA), has announced its rebrand and name change to 54 Collective. The new name reflects the firm’s ambitious pan-African vision, aspiring to help entrepreneurs grow their businesses to serve all 54 African countries.

The firm is a commercial-first investor that embeds impact in everything it does. It invests in ventures from idea to Pre-Series A stage by offering catalytic capital, and value-add support through its Venture Success Platform.

Speaking on the rebrand, Bongani Sithole, the CEO of 54 Collective, said that the company’s catalytic capital and value-add support to founders, through its venture success platform, signifies its evolution and ongoing mission to support entrepreneurs across the continent.

“Our name change to 54 Collective communicates our continued commitment to African founders. We are more supportive than ever of unlocking opportunities for entrepreneurs and ensuring a level playing field for youth and women founders,” commented Sithole.

54 Collective, offers equity and non-dilutive capital up to a total of $500k, enabling founders to scale their ventures across the continent. To break barriers of access, female founders receive an additional $150k, to their male counterparts, in the form of a non-dilutive capital.

The Venture Success Platform is made up of a team of highly experienced venture specialists who provide tailored support. This is in the form of product, growth, commercial relationships, business strategy, talent, technology, and data to build ventures for scale. The team also ensures that founders have access to the right funding by preparing them for investor readiness, investor access, fundraising strategies, unlocking debt and impact capital. The Venture Success Platform empowers founders to succeed globally by facilitating networking and community building opportunities.

The firm has evolved from investing only in the Agtech, Fintech, and Healthtech sectors to being sector-agnostic in its investments, supporting more founders across many sectors on the continent. 54 Collective helps founders navigate complex challenges to achieve commercial success and make an impact on the continent through economic growth and job creation.

“We are pursuing opportunistic investments in different sectors across the continent where there are uniquely large opportunities for startups to scale and create sustainable impact in these sectors. Our goal is to invest in 105 startups across Africa in the next five years, enabling entrepreneurs to provide solutions to the continent’s biggest challenges and transforming lives and industries,” concluded Sithole.