Canon to Invest over USD300,000 to open 9 show rooms in Africa

As part of its strategic growth priorities, Canon Central and North Africa (CCNA) has announced plans to invest over USD300,000 to strengthen and increase its presence in Africa by opening 9 new showrooms.

The announcement was made during the company’s Annual Partner Conference held in Nairobi that brought together over 100 partners from 44 countries in Africa.

Roman Troedthandl, Managing Director of CCNA, said: “We are planning to have 6 representative offices, Kenya being one of them. We are also focusing on opening new showrooms with our partners to enable our customers gain direct support and access to Canon trained teams, we are also increasing our employees (Channel account managers) who will be placed in the markets in the rep offices to help develop our channels on ground. Kenya and Nigeria are two of our key focus markets with extensive on ground representation and future growth plans.”

Africa region remains as a strategically important part for Canon, and with the support of its partners, it will be able to make strong inroads in building market share

“We look to maintain our growth and prosperity in the region through new business initiatives while also promoting our CSR activities. We have set ambitious goals for the African region with the aim of growing our market share in Nigeria, Ethiopia, Senegal, Ivory Coast & Ghana, and further enhancing our presence in Egypt, Kenya and Uganda” adds Troedthandl.

Locally Canon has participated in a number of award ceremonies this year including its collaboration with Kenya Fashion Awards to help recognise the most talented personalities in the fashion industry in Kenya, and the Uganda Press Photo Awards for which CCNA joined hands with Uganda Press Photo to extend support to African talent, enhance their skills, share knowledge on advanced photography solutions, and celebrate excellence in photography.

CCNA will continue to build on the momentum through its objectives set for 2017 including growing and enhancing the market through market assessment with a key focus on new partner development, in addition to channel expansion and adding market value. The company’s plan and strategies for the next year also include maintaining its market share by providing a full range of products and managing them by using its overall business operations.