Bryan Kariuki Joins LOOP As Chief Product Officer

LOOP Digital Financial Services (DFS), a Pan-African fintech company owned by NCBA Group, has appointed Bryan Kariuki as its new Chief Product Officer.

In his new role, Bryan will lead the next phase of product evolution, strengthen the neobank’s positioning as a lifestyle-driven digital banking platform, and drive product-led growth across consumer, merchant, and platform segments.

Bryan joins LOOP DFS with extensive experience in fintech, digital financial services, mass-market digital innovation, product leadership, business development, partnerships, strategy consulting, and general management. He is widely recognised for championing high-impact digital financial solutions that address real customer needs while enabling business growth.

Before joining LOOP DFS, Bryan contributed to technology-driven growth across several African organisations, including Cellulant, Copia, and Mawingu. He has also served in advisory roles at Old Mutual, Juhudi Kilimo, and Purple Elephant Ventures. He began his career in strategy consulting at McKinsey & Company’s Johannesburg office.