Anita Chege Returns To Housing Finance

Anita Chege has been named the General Manager of Innovation at Housing Finance (HF) Group, a provider of integrated property and financial solutions with interests in real estate development, commercial banking, property finance and insurance.

In this new role, Anita will be spearheading the innovation process within the HF Group with a focus on maximising value for customers. Additionally, she will be tasked with building new propositions derived from customer, market and data insights leveraging new business models, industry structures and emerging technology.  Furthermore, she will be transforming HF’s back-office processes to increase efficiency, improve product/service experience and managing cost through leveraging technology.

This appointment marks Anita’s return to HF where she previously served as Head of Digital Technology and Delivery before joining Letshego Kenya where as Head, Product, Digital & Marketing.

Anita has over 13 years of experience working as a senior executive in the financial services industry. Before joining HF Group, Anita served as a Senior Consultant for SOFGEN Africa Ltd where she led several project implementations across several countries in Africa.