African Content Creators To Earn Up To $35,000 A Month With Facebook Reels

Eligible content creators in Africa stand a chance of earning up to $35,000 a month after the recent launch of Facebook Reels for iOS and Android to more than 20 countries across sub-Saharan Africa.

Prior to the launch of Reels across sub-Saharan countries on February 22, it was available on Facebook in India, Mexico, Canada, the U.S. Now it’s available in Zimbabwe, Zambia, Uganda, Tanzania, Swaziland, South Africa, Seychelles, Senegal, Rwanda, Nigeria, Namibia, Mali, Malawi, Lesotho, Kenya, Guinea, Ghana, Cape Verde, Cameroon, Burkina Faso.

Commenting on the launch Nunu Ntshingila, Regional Director for sub-Saharan Africa at Meta said, “We’ve seen that video now accounts for almost all of the time people spend on Facebook and Instagram, and Reels is our fastest-growing content format by far. This is why we’re focused on making Reels the best way for creators to get discovered, connect with their audience, and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.”

The Reels Play bonus program, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. In the coming months, the bonus program will be extended to more countries, so more creators can get rewarded for creating reels that their communities love.

As part of the launch Meta also announced the launch of brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign.

Meta introduced Reels in August to its Instagram users in the US to counter TikTok’s growing popularity among social media users. It then introduced Reels to US Facebook users in September 2021.