acardo introduces big data couponing engine based on the prudsys RDE

acardo entered into a partnership with prudsys AG to develop the big data engine with the increasing digitization of coupon media hence makes it possible to record and process transaction data at every touch point on the customer journey – in real time. That means that at any time retailers can tell which customer redeemed what coupon and where.

Now retailers can link this coupon data with their own data from cash register receipts, collecting unique knowledge about customer purchasing patterns which can then be used to make a profit. In the past this had only been possible for online retailers or brick and mortar retailers with customer loyalty cards. Retailers can now evaluate better this data and use it for customized coupon offers with maximum personal relevance.

To take advantage of the multifaceted possibilities offered by machine learning algorithms, acardo and prudsys worked out the optimization potential for all coupon media and converted it into corresponding algorithms.

“Nowadays every retailer has a lot of data in his data warehouse. The problem is how to use this data to his advantage. With the help of prudsys’ experience we have been able to come up with concrete optimization goals and mathematical processes for all coupon media, including check-out couponing, mobile couponing and couponing in conjunction with customer loyalty cards”, explains Christoph Thye, CEO of acardo group AG. Retailers can now use the acardo engine to enhance coupons via various in-house and other media.

“An important advantage of this solution is that the engine works in the customer’s computer center, which means that the data from cash register receipts remain with the retailer. Many retailers have a problem outsourcing such an important asset, even when its use is clearly regulated in contracts”, continues Christoph Thye.