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Zuri Smartphones now available in the East African Region
Hong Kong-based mobile device brand, Zuri have extended their global channel footprint in to the East African region through DESPEC….
Hong Kong-based mobile device brand, Zuri have extended their global channel footprint in to the East African region through DESPEC.
The two companies will collaborate closely to increase consumer awareness of the Zuri brand throughout East Africa.
ZURI has launched 4 smartphone models in East Africa C41, C46, C52 and S56, but currently only three are available in the Kenyan Market. The 4.0-inch C41 combines a 4” display with a quad core processor and 4GB Memory and is available in white or black. The C46 is a feature-packed 4.5-inch smartphone with quad core processor, 8GB memory and 8.0MP camera.
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The 5.0-inch C52 offers an elegant design with rubberised back finish, IPS Display, 8GB Memory and 8 MP Camera powered by a quad core processor. Completing the line-up is the powerful S56 smartphone, offering a 5.5-inch display, octacore processor, HD IPS display,16GB internal memory,13.0MP camera and dual-SIM capabilities, running Android 5.1 Lollipop. Additionally all devices support dual sim cards. Initially the launch packs also includes Free 8GB Memory card, screen protectors, and phone covers
Vikash Shah, CEO at Zuri, stated, “With the Smartphonr market reaching about 1 billion people currently, East Africa represents a significant growth opportunity for Zuri, with demand for smartphones increasing across the region. We are confident that DESPEC will enable us to build strong routes-to-market across Kenya, Tanzania and Uganda. Zuri is fully committed to building its brand presence in East Africa and DESPEC is the perfect partner to help us achieve this.”
He also added that as a company, Zuri was looking into capturing at least 5% of the mobile market share by close of 2016. “The Zuri brand name takes inspiration from a similar word in Swahili meaning “beauty and simplicity,” a concept that we believe captures the spirit of our business and design philosophy. With Zuri, we say the brand was created with “you in mind” and the Zuri name literally puts “U” at the center.”
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Speaking at the same event, Riyaz Jamal, CEO at DESPEC, ““We are pleased to add Zuri smartphones to our portfolio and believe the brand has a bright future in East Africa. Channel partners and consumers are looking for smartphone brands that stand out from the crowd. We believe the Zuri message, branding and image coupled with the quality of the devices will allow us to build strong sales across Kenya, Tanzania and Uganda.”
He also added, ”Zuri aims to provide consumers with smarter, simpler and stronger ways to realise the full potential of the connected world. Our high quality designs and manufacturing excellence create products that offer a compelling price-performance proposition for users.We look forward to working with operators, retailers and resellers in East Africa to explain the benefits that Zuri provides to consumers and the win-win business proposition for channel partners that align with our strategy.”
The Zuri brand was officially launched in 2014 and targets the emerging markets. The available devices in the Kenyan Market, C46, C52 and C56 will retail at Kshs. 5000, Kshs. 7000 and Kshs. 16000 respectively.