Black Friday and Cyber Monday are extremely popular global sales events. They usually involve millions of people around the world. In particular, Black Friday online sales grew 3.5 per cent to $65.3 billion globally in 2022. Besides, according to the Salesforce survey on sales recap, consumers spent $1.14 trillion online globally across the Holiday Season.
Keep this in mind when thinking about your behaviour and habits in relation to Black Friday and Cyber Monday.
A new global Kaspersky survey reveals that 90 per cent of purchases occur spontaneously during Black Friday and Cyber Monday. It also discovered that social media makes an unexpectedly big contribution to sales results, as more than half (58 per cent) of followers attempt to get whichever special deals their favourite influencers and online bloggers recommend. At the same time, 40 per cent of users are ready to buy something unplanned if they receive a recommendation from friends or family members.
Women are the more dedicated super-sales shoppers, with 22 per cent saying they will always make spontaneous purchases during Black Friday and Cyber Monday, compared to only 17 per cent of men. Those aged 25 to 34 years also stand out with 23 per cent say that they will always buy something spontaneously during these events, significantly more than in any other age group.
As for the importance of big sales events for respondents, 71 per cent are ready to wait until big events like Black Friday or Cyber Monday to get the best deals. While 75 per cent of consumers say that they make use of the run-up to these events to plan their bigger purchases in advance, hoping to make the most of price cuts and special deals.
“For many, Black Friday and Cyber Monday are a great way to save serious money on a variety of purchases, so each year, these days are marked by unprecedented excitement and interest in online and offline shopping. As our research shows, 90 per cent of users buy things spontaneously during big sales events and may not pay much attention to safety, trying to snatch the best offer,” noted Marina Titova, Vice-President, Consumer Product Marketing at Kaspersky.
“Our solutions for safe online shopping can be a reliable assistant in online payments security, which will protect not only your personal data, but also financial information, and will also warn you so you don’t end up on a phishing site,” said Titova.
Find the full report, The Super Sale Game: Who’s The Winner? A Study On How We Shop And Pay, here.