Why LG is setting standards in innovation

LG has been a trendsetter in the electronic industry over the years. Just recently, the electronic manufacturing company was honored with Brand of the Year title by the prestigious Red Dot Award.

The winning entries being LG G4 and LG Watch Urbane, both embodying the company’s consumer-centric user experience design philosophy with a simpler and more intuitive interface to accommodate individual users. The user friendly LG G4 is a perfect example of a futuristic phone. It has going for it, the 16-megapixel camera lodged in its back which can arguably be said to be one of the best in giving personalized results.

We’re getting to the point where smart technology is itching to squeeze full-blown digital single-lens reflex cameras into our jeans pockets, and LG’s been more innovative than most phone companies in pioneering the inclusion of this technology in manufacturing. Although some people may consider camera phone images as poor cousins of traditional and photography, it may be said that the LG G4 enables users to reinterpret and re-imagine many of the tropes of conventional photography and therefore instigate new modes of photographic practice.

However, the camera phone is constantly changing to reflect technological innovation, which in turn instigates new modes of engagement and new ways to experience and capture the visual traces of the world. The camera phone should be understood as a transformative and intuitive technology that is constantly evolving. Separately, LG has also decided to venture into OLED technology not too long ago. This is despite the numerous misconceptions about the technology by other companies.

Now LG’s investments are ready to pay off as they increase their production capacity for its OLED TVs, while other companies are still using the RGB OLED which they are struggling to get viable yield levels for the technology to go mainstream. The company announced in October this year that it was ready to take OLED into the mainstream. With proper infrastructure in place, it affirmed that it is ready to break the 2000 dollar rule.

The competition in OLED technology is bound to move up a notch in 2016 with LG debuting a new OLED bendable 55 inch television set which will be able to use wire batteries thus allowing it to be flat and portable. This allows the consumer to be able to roll it up and carry it around. With these new innovative and futuristic new products LG is undoubtedly trendsetting in producing revolutionary products in 2016 and years to come.