StarTimes invests in African content with introduction of 5 new channels

StarTimes Media has announced the introduction of five new entertainment channels on its platform with a key focus on African content.

The five include iROKO Play, iROKO Plus, African Movie Channel Series (AMC), StarTimes Zone and a sports channel Sports Focus all of which will feature exclusive African movies, drama, comedy, series as well as sporting action as the company seeks to have a pool of relevant and entertaining content for the Kenyan audience.

Speaking during the launch of the new entertainment channels, StarTimes Vice President for Marketing Mark Lisboa noted the new channels are a culmination of research efforts aimed at identifying content that Kenyans can identify with as they will broadcast exclusive African programs thereby complementing the StarTimes Swahili channel that has proved popular with its local content.

“StarTimes is working tirelessly to offer premium and exclusive channels in our spirited efforts to offer relevant and competitive programming at the same affordable subscription fees. The introduction of the five African channels will complement the StarTimes Swahili channel providing more local and entertaining programming for our subscribers,” said Mr. Lisboa.

Recently, the company secured exclusive deals to broadcast the International World Rally Championships, the World Boxing Titles and Germany football league, the Bundesliga as the battle for premium content rages on.

African Movie Channel Series (AMC Series) is a premium African entertainment channel showcasing the best and award-winning TV soaps, comedy and drama from all over Africa, 24 hours a day. The channel will provide the full package of unrivalled top-tier Nollywood and African TV programming tailored to showcase universal African family values within modern African society.

The channel is unique as it exhibits African television series that is reflective of, and sensitive to the cultural heritage and modern lifestyle of its audience. New series will be introduced at least once every three months, so there will always be a carefully curated balance of modern and popular programming.