Samsung To Integrate AI In Its Electronics

Samsung Electronics has set out a plan to revolutionize the consumer electronics industry with AI-driven technology. The global tech giant has recognized AI as the cornerstone of innovation and is reshaping the future of its products, embedding AI capabilities across a diverse spectrum of devices.

The Head of Consumer Electronics at Samsung Electronics East Africa, Sam Odhiambo, spoke highly of the AI and how it’s the catalyst for transformative experiences. Odhiambo further said that Samsung is infusing AI into its products to create personalised, intuitive, and seamlessly connected experiences.

Samsung’s AI-centric approach aims to transcend traditional device boundaries, enriching users’ lives through smarter, more inclusive experiences. With a robust portfolio encompassing over 500 million smart devices annually, Samsung is uniquely positioned to democratise AI, integrating it into everyday life.

“Central to Samsung’s strategy is fostering an open ecosystem, facilitating collaborations with partners to enrich AI experiences. The SmartThings platform, already hosting millions of devices, exemplifies Samsung’s commitment to collaborative innovation,” said Odhiambo.

Samsung has invested for over a decade in AI technology, an investment that is now becoming evident in its popular products and evolving services. The company is not only enhancing user experience but also focusing on responsible innovation.

The company’s AI-led innovations span across diverse categories, such as visual display, digital appliances, mobile experiences, and automotive technology. From AI-powered visual displays offering unprecedented clarity to smart home appliances seamlessly integrated with AI for enhanced functionality, Samsung’s products exemplify the potential of AI in reshaping everyday experiences.

“Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and two times faster NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyses voice and background noise by AI to optimise your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theatre. Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalised content, and service recommendations to upscale your entertainment experience,” Odhiambo further noted.

Samsung’s dedication to AI is evident in its efforts towards security advancements, resource circularity, and energy conservation. The company is committed to achieving net-zero goals and actively employs recycled materials in its products, showcasing its dedication to sustainable practices.