Samsung launches QLED TVs that blend with interior decor

Samsung Electronics limited has announced the launch of its 2018 QLED TVs in Kenya, a lineup that was first launched in New York, in March this year.

The electronics company’s new lineup features great innovations that enrich lives by reimagining how TV integrates into the living room, how consumers enjoy their content, and how they interact with their devices.

“The latest QLED TV is most definitely our most innovative set. The 2018 line up is not only sophisticated for the modern-day consumer, but also minds the aesthetics of their space. Its features include improved picture quality, design, connectivity and intelligence, creating a truly limitless TV,” says Samuel Odhiambo, Head of Consumer Electronics, Samsung East Africa.

The improved features include the Q Picture that has 4K colors with 100% Color Volume. It enables one to see everything in incredible detail in any room conditions. Its true Direct Full Array which delivers exceptional deep contrast for an outstanding picture quality. The use of inorganic Quantum dots that do not degrade over time ensuring durability and is burn-in free.

The new Samsung QLED TV is a product of choice, that guarantees powerful visual capabilities without potential memory effects or permanent damage. The Q Smart brings internet of things into play, that enables for the control of everything with a remote that automatically connects he devices to browse all content through one interface.

The Q Style comes with the one invisible connection and a No Gap Wall Mount, to keep your home tidier and seamlessly harmonized. This gives an ambient mode which is unique to the 2018 new TV experience and new life style. The feature allows the TV to elegantly display images as well as real-time information such as the weather or news.

QStyle intends to match the TV with the interior décor and works best with mounted TVs, when users are not watching a show or movie.

“Most TVs are turned off most of the time, so why not use this to show a beautifully decorative picture or some useful information instead of just being a black hole? Our new feature, ambient mode, lets you utilize the screen even when you are not watching anything on TV. You can use it to elegantly enhance your home or check the weather, news and time. The world has moved into the digital era and that is why the new QLED TVs are designed to seamlessly connect with SmartThings-compatible devices to offer users even greater control over their home’s smart technology.” Samuel Odhiambo.

To set up the feature, one needs to take a picture of the mounted TV via the corresponding Samsung SmartThings app. From there, the app uses a color and brightness matching process to display the same color or pattern as the TV’s surroundings. Users can also upload their own photos instead or use pre-set décor images, such as a photo of mountains.

The ambient mode is also accessible via the Smart Things app, or a simplified remote and a new voice control assistant, Bixby, which makes its TV debut in the lineup. Bixby allows for the convenient control all of the main functions of the TV with just the voice. You can use it to get useful information, answer factual questions and even control home appliances.

To create an even more stunning picture quality, the TVs feature new Direct Full Array backlighting technology that ensure that the screen is illuminated accurately. This reduces blooming and halo effects and enables deeper contrast, with inky blacks and brilliant whites.

The invisible connection is a simple solution to eliminate cable clutter, which integrates power cables and data lines that were previously separated to allow the TVs to harmonize with their surrounding aesthetic.

“Installing your TV on the wall makes your home look much neater. The Samsung QLED TV perfectly resolves the problem of cable clutter with the single all in one cable which is thin and transparent, and invisibly connects the TV and its one connect box. This means you do not have to struggle to reach the inputs behind the TV; all you have to do is simply connect all of your media devices to a single box which can be kept neatly out of sight,” Mr. Odhiambo notes.

The new QLED 2018 line up is now available at Samsung Brand Shops & Authorized dealers countrywide.